Episode 33: Why Your Law Firm Needs Core Principles

Last updated on: December 15, 2022


In this episode, Zinda Law Group’s Chief Marketing Officer, Kevin Tully, sits down with Zinda Law Group founder and lead trial lawyer, Jack Zinda, to talk about establishing and maintaining the core principles of your practice.

Discussed in this Episode:
  • What are core principles?
  • Zinda Law Group’s core principles
  • Should your core principles evolve?
  • How do you apply them?
  • Holding your employees (and yourself) accountable
What Are Core Principles?
Your core principals are your “bill of rights” that all decisions are based on. A mission statement or “core purpose” describes who you are. Your core principles are the action steps to achieve that mission statement.
Zinda Law Group’s Core Principles
Jack breaks down how Zinda Law Group established their core principles and explains what they are. 1. Failure’s not an option: “By doing the little things right… that leads to really big results”. 2. It’s only the best: Everyone at the law firm must be an A player in their role. 3. We’re going to outwork our opponent: “if there’s a problem on a case, we’re not going to give up until we find a solution. 4. We all take out the trash: Everyone will be treated equally 5. We make data driven decisions.
Should Your Core Principles Evolve?
Revisit no less than once a year. Core principles shouldn’t be something that easily changes, but they should be reevaluated often and make tweaks when necessary. Look 10 years into the future, will your core principles make sense as your practice grows?
How Do You Apply Them?
Repeat them often. Bring up your core principles at every opportunity. Put your core principles in your job posting to keep the wrong people from applying. “The People Analyzer” is a tool they use to determine how consistent their employees are with their core principles and is also used to determine raises, hirings, firings etc.

Holding Your Employees (and Yourself) Accountable
One of the most difficult things to do is release an employee who is a great worker, but doesn’t mesh with company culture. Look in the mirror and make sure you’re adhering to your own values. If you aren’t following the practices core principles, then why would your employees? If no effort is made, releasing that “star” employee is the right thing to do.

You can reach Jack at:
Trillion Dollar Coach