In this episode, Zinda Law Group CEO and founder, Jack Zinda talks about what you can do to find and succeed within a niche practice area.
Discussed in this Episode:
- Why choose a “niche”?
- How to find your nice
- Become an expert
- How to market to your niche?
Why Choose a “Niche”?
Personal injury law is an incredibly competitive place. Trying to cast too wide of a net can cause you to miss out on opportunities because you aren’t able to cut through the noise. Becoming an expert on one specific type of case will improve your chances to become a leader in your field.
How to Find Your Niche
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Pick something that you’re already passionate about. Jack talks about being a cyclist and how knowledge of that hobby makes it much easier to be the most competent in that field. It’s also important to know if there is a need for your services within that niche or in the area that you practice law.
Become an Expert
Take the knowledge of your niche and pair it with your knowledge of the law. What areas do they need to intersect and do you have a comprehensive understanding of those needs?
How to Market to Your Niche
Volunteer your time to the community that your niche represents. Whether it’s spending time person-to-person, giving talks about safety or making yourself available for questions, you must increase your exposure to see results.
You can reach Jack at: